Christie has more than 30 years’ experience in market research, industry analysis, and strategic consulting. As President of Technology Strategies International, he has led over 200 engagements for clients ranging from governments to large enterprises across the technology, telecommunications, financial services, payments, manufacturing, and pharmaceutical sectors. His international experience includes on-the-ground work in 11 countries and research spanning more than 60 markets.
Earlier in his career, Christie worked as a development engineer in the aerospace sector, specializing in modeling, simulation, and signal processing. The predictive algorithms he developed during this time informed his later work in market modeling and economic forecasting.
His interest in organizational values emerged from years of observing the gap between stated values and actual behaviour in organizations. He co-founded Consilient with Doug Eatwell to develop practical, data-driven models that link values to culture, performance, and organizational effectiveness.
Christie is a frequent speaker at international conferences, with engagements in South Africa, the United Kingdom, Australia, the United States, and across Canada. He holds an undergraduate degree in electronics, graduate diplomas in signal processing and program management, and a master's degree in business leadership. He also served for 20 years on the Board of the Canada-Africa Chamber of Business, including roles as Treasurer and Chair.
Doug’s early passion for science and technology initially led him to study electronics and to graduate in 1974 as an electrical engineer. After several years in this field, he went back to university to study business administration, completing his MBA and winning the award for best research report in his final year. His business studies broadened his horizons and he switched careers, joining a rapidly-growing market research firm. An innovator with strong analytical skills, he developed a new technique for the presentation of customer satisfaction data, from which the company went on to derive substantial revenue.
He is considered by his peers to be a world-class expert in the area of stakeholder satisfaction, engagement and loyalty. His fascination with the complexity of human decision-making and its impact on business performance has led him to develop a number of unique tools and techniques to help top managers make sense of the complex behavioural and attitudinal aspects of their business environments.
Doug founded and ran his own market research company for 19 years, focusing strongly on stakeholder perception research. Over the span of his career he has conceptualized and run hundreds of customer- and employee-focused surveys for many well-known companies, including Siemens, Schneider Electric, ABB, Canon, Microsoft and TELUS.
