The unity of knowledge, where weak evidence from a variety of independent sources can 'converge' to yield strong, valid and robust conclusions.

We believe that culture is the only remaining source of enduring competitive advantage for business.

We identify and measure the values that are actually shaping your organization’s culture. To succeed, you need to know how your values influence your performance.

We enable our partners to differentiate themselves in the marketplace by providing them with the tools to measure values-based culture in organizations.